Torrevieja, Spain · Remote Europe
I lead digital projects from strategy to verified delivery.
Teams, vendors, web, SEO, CRM, performance and applied AI — turned into systems with clear ownership, measurable outcomes and fewer manual handoffs.
What I lead
One accountable delivery system, not a pile of disconnected tasks.
I combine leadership and hands-on depth: enough business context to set direction, and enough technical context to accept work with evidence.
End-to-end projects
Outcomes, requirements, priorities, scope, launch, acceptance, QA and improvement.
Teams and vendors
Briefs, task ownership, timelines, dependencies, quality control and clear handovers.
Growth systems
Web, technical SEO, CRM, lead flows, analytics, paid media and marketing operations.
Applied AI
Auditable automation, evidence gates, reusable workflows and human acceptance criteria.
Selected work
Leadership, performance and applied AI — backed by specific evidence.
Each case has a clear boundary: what I led, what I did hands-on and what can be verified.
2013–Present
Digital asset lifecycle
TorreviejaTour & Velas Púrpuras
Long-running multilingual digital assets spanning tourism, property and local services: strategy, websites, SEO, CRM, lead generation, advertising, content, teams and vendors.
- Coordinated 300+ documented web and marketing tasks.
- Implemented Bitrix24 workflows and trained staff to use the CRM.
- Co-organized local event preparation with a selected venue of approximately 300 seats.
- A separate evidence trail covers a 50-page SEO scope, a 100-URL production log and a 4,000+ query roadmap for 200–300 planned pages.
- Preserved the assets through a lower-activity phase and led renewed modernization in 2026.
2021–2022
Performance · Medical
Oncoguide — grant-funded performance
Primary hands-on performance marketing specialist within a distributed team for a medical information project for cancer patients.
- Secured Google for Nonprofits and a Google Ad Grant with $10,000/month in advertising credit.
- Obtained inclusion in Yandex’s nonprofit advertising programme.
- Ran Google Ads, Yandex Direct, paid social, analytics and tracking hands-on.
- Resolved difficult medical-ad policy issues and secured re-approval of campaigns.
2026
Applied AI product
ProofRank
A public, local-first, read-only Codex plugin that prevents a partial dataset from being mistaken for a full-site audit before a migration, redesign or SEO clean-up.
- Tests, CI and a reproducible synthetic demo.
- Public GitHub, Devpost and video presentation.
- Submitted to OpenAI Build Week 2026 · Work & Productivity.
- Two separately documented scopes totalled 8,513 usable HTML pages.
2026
Technical specialization
Multi-site recovery & multilingual QA
URL inventory, migration maps, redirects, acceptance criteria, release QA and rollback planning for two multilingual WordPress assets.
- 3,598 TorreviejaTour paths checked.
- All 3,090 previously working URLs kept returning successful responses.
- Velas Púrpuras passed 571/571 migration, language, business-page and browser checks.
- Release work used explicit acceptance criteria and rollback planning.
Applied AI & automation
Automation should reduce manual work without hiding risk.
My approach is evidence-first: local processing where possible, read-only inspection by default, explicit scope, acceptance criteria and a human decision at the release gate.
modelocal-first · read-only
scopedeclared · measurable
qualitytests · CI · demo
releaseevidence · human acceptance
How I deliver
A compact operating model for complex digital work.
Designed for distributed teams, clear decisions and fewer unnecessary meetings.
Outcome and scope
Business goal, user need, constraints, risks and a shared definition of done.
Owners and priorities
Clear responsibility, sequence, dependencies, vendors and decision checkpoints.
Hands-on execution
Coordination plus enough direct work to remove bottlenecks and keep delivery moving.
Evidence and handover
QA, acceptance, documentation, rollback thinking and a reusable operating system.
Experience
From webmaster to end-to-end digital lead.
The continuous thread is responsibility for digital assets — building, growing, preserving, modernizing and turning them into better systems.
Digital Project & Web Operations Lead · TorreviejaTour
Multilingual web asset, technical SEO, CRM, lead generation, vendors and 2026 modernization.
- Active development followed by long-horizon stewardship and a renewed modernization phase.
- 300+ shared documented tasks across the TorreviejaTour / Velas operating environment.
Digital & Marketing Operations Lead · Velas Púrpuras
Website, SEO, CRM, advertising, content, enquiries, vendors and local market operations.
- Co-organized a 2016 event as part of the team; selected venue approximately 300 seats.
- Preserved the digital asset and led multilingual migration QA in 2026.
Performance Marketing Specialist · Everland / Oncoguide
Google Ad Grants, Yandex nonprofit advertising, paid social, analytics and medical-ad moderation.
Administrative Assistant with Public-Facing Duties · Cordeleria Virgin SL
Officially documented administrative and customer-facing work in a Spanish company.
Webmaster / Website Administrator
Began professional remote web work in 2009. A separate employer reference documents the Website Administrator role from 2011 and confirms responsibility for the assigned web function.
Education & credentials
Continuous learning with credentials labelled accurately.
Programmes and courses are presented according to their documented status.
Education
- Escuela Oficial de Idiomas de Torrevieja Spanish, B2-level studies in 2026; enrolled for additional 2026/27 study.
- Tyumen State Oil and Gas University Information Security, 2001 · partial studies, no degree awarded.
- St Petersburg Administrative School Public Administration, 2002 · partial studies, no degree awarded.
- Academy of Labour and Social Relations Law, 2003 · partial studies, no degree awarded.
Selected credentials
- Qmarketing Academy · Full Immersion in Marketing Certificate issued 22 July 2020.
- FIEX · Posicionamiento Web (SEO) 20-hour certificate issued 2 September 2020.
- Qacademy · Digital PR Four instructor-accepted assignments, December 2020–March 2021.
- Everland advertising coursework Yandex Direct and targeted advertising training with accepted assignments, 2021–2022.
Accessibility & work format
Low-friction collaboration is part of good operations.
My lived experience of disability and assistive technology adds a practical perspective on accessibility, clear requirements and asynchronous work. I am available for remote or appropriately adapted roles.
Remote leadership role · cross-functional web, marketing & automation delivery
Scoped project · one AI/automation or web/SEO delivery problem
Written-first · asynchronous friendly · Spain/CET
Clear scope · acceptance criteria · fewer manual handoffs